We're about to move some of our guys into our new manchester office which means I'll  be spending some time there. With a mind always on food I'll be paying a visit to Sweet Mandarin, a modern twist on a Chinese restaurant, as soon as I can.

Why there? Well, I'm not just blogging about food because its been at least 2 hours since the big cooked breakfast I demolished. I only know of one eatery/bar in the area (as I am geographically remote from it) BUT I'm aware of Sweet Mandarin and the story and personality behind it through their Twitter presence and the associated blog. Which means as a potential punter I feel engaged with them already.

Lisa Tse and sisters have done a fantastic job in community / customer outreach and are working S.M channels hard - nice one: a great case study in customer engagement/service, brand personality and neat technology combined!

And journalists like @foodiesarah spread the word / PR, not in an old school (stilted) 'review' style but in a human , engaging way.
Again, it makes you feel you 'know' the place before even seeing it.

The other ingredient (sorry - bad pun) is Product and I can only judge by the photos and reviews but the food looks fantastic, if I lived nearer Manchester I'd like to do one of their cookery days as well.. all advertised through regular tweets.

* yes - it was a bad pun for the post title also, I know.