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Entries in blog (4)

Tuesday
Jul132010

post for our new agency

okay, so this blog is not affiliated to my agency - it is my own view on things and I don't use it as a sales channel BUT it isn't everyday that an agency re-brands and relaunches and it's been an exciting time for us these last few days.
Part of that excitement revolved around a shiny new website packed with lovely things - one of which is the blog, in which I just posted on the theme of how to stay informed in an ever evolving digital marketing landscape.

So, here is a link to the blog post and the wider site - enjoy the read!

http://www.brassagency.com/blog/digital-marketing/radar-on-digital-marketing

Wednesday
Mar102010

Social Notworks?

I was at a business dinner last night and we spent some time talking about the relative merits (or not) of personally using or allowing our team members to utilise social networks in the office.

This article from AdAge Digital was really timely therefore when I read it (at work) this lunch time. Seems there are really good reasons to be in the enlightened 'allow' camp, But most of the guys last night were in the 'restrict' corner.

Around the table last night were (for the sake of explaining the 'research panel' composition) : 4 Americans, 2 Germans, 4 Brits. All aged 30s or 40s. All either digital, studio or Systems / IT professionals. Most (to my surprise anyway) were dismissive of using social networks (for social network read Facebook as that is the one everyone cited).
Most also didn't 'get' twitter.

Interestingly though, they all used I.M a lot to liaise with team members / colleagues globally (time zones allowing) and also in the same office for instant project chats etc.

One of them did use twitter as it seems I do , namely to get quick updates on trending tech / digital topics, to seek recommendations from industry experts etc. E.g more a work related tool than a purely social / entertainment tool.

So I guess the guys I had dinner with would fall squarely into 90% of Info tech managers who deny or curtail staff usage of social networks. That's the figure from a recent Economist report, as cited in the AdAge article.

So it could be that my Dinner partners' curtailment could stifle collaboration between in-house teams, industry partners, intelligence-gathering from their competitor set etc.
And to my mind it may also stifle intellectual rigour and professional development .

I  can't substantiate that - I'm proclaiming that form behind the weight of the Economist and also AdAge  -  other than to say I've learnt both useful detail and also broad marketing / technology trending insight in the last 12 months or so alone from reading expert blogs and using twitter.

One thing I've done though is switch off tweetdeck and other clients as that was a distraction on my monitor - I actively attend to microblogs or full blogs or Google stuff when I get any down time or when I need to research stuff - but it is at work not just at home.

Some of us in te digital space at work also tried a Wave group from  a collaboration point of view (and talked of trying yammer). We also used NING fairly successfully on one initiative.  But none ultimately progressed that far. A mix of sharepoint , email and I.M sill seems order of the day as it works well.

What do you think? How do you use twitter at work? Used any in-house / private collab platforms ?

 

Friday
Mar052010

Curation Nation

I 've been using twitter lists for a while as a way of making sense / curating the mixed bag of interesting people I follow. I won't detail the why's and wherefores of that here, see an earlier post on that.

Suffice to say I have found Lists really useful.

And I've also used Delicious for a long while , but that usage kind of tailed off as I started to use twitter as a bookmarking service in some ways.

Now along comes Pearltrees. Not brand new as I believe it was launched end of last year - but new to me.  Thanks to twitter.com/jeffmclfc for the tweet that led me to it.

 

 

I've just started playing with it and my first reaction is that it should be easier, more interesting and hopefully more habit-forming than using the somewhat dry Delicious service.

caveats: IF I can sustain the impetus to keep curating all the interesting stuff I come across on the web. And IF twitter lists don't fulfill that functionality.. which in some ways they do (certainly in recording blogs I like, as one use).
But I'm aware that using Twitter lists is a subset of all the possible sites out there e.g someone has to be a twitter user and a blogger before I could curate them as 'an interesting digital blogger'.
Pearltrees would just let me read their site then pearl them straight off (hmm, that sounds wrong) as a blog to retain a note of.
And pearltrees additional features , the social part, where I can see who else likes that blog or has different info resources to me, is an area I haven't made any use of yet.

It's the social part that is the cool thing - curate or interrogate web content based on shared interests not just share friends or broad industry / profession categories.

This curation malarkey takes time. But I think if I was researching a particular subject then pearltress would become a richer area to mine that perhaps a straight wiki approach also? As long as there is a big enough crowd-curation take-up of pearltrees of course.

There is a nice roundup from February on pearltrees at the 'down the avenue' blog. (Which I've just discovered and have added it to my twitter lists, great blog) And now I should also add it very easily to my pearltree account with the firefox plug-in.

The drag and re-arrange interface is really nice too. A lego brick approach to constructing your own take on a subject area in a way that makes sense to you.. and you can use specific bricks (pearls) from other people you stray across when you do a search for a specific topic..

For example, I did a random search on 'genealogy' (not so random as I have an interest in this area) and found some great sites curated by someone with the handle of gdappel.
To date I've either bookmarked interesting (to me) genealogy sites I've found or tagged in Delicious. Pearltrees allows me to see some context (in the relative visual spacing) of new genealogy resources gdappel has found AND those they have links or connections to elsewhere.

My one (BIG) concern is that I could lose HOURS following some of these new sites up.. uh oh!

Stop Press : seems you can import Delicious public tags also.. cool.
My Genealogy pearltree will be grown in the near future then.

 

 

 

 

 

 

 

Monday
Sep072009

About Me (Me, Me, Me)

I just read this interesting article by Dan Schawbel on Personal Branding

and the balance to be struck between being too humble in this self-publicising age and being too strident / self-centered in your digital output

get your personal branding foghorn at emergencysupplyresource.com This blog and what I want it to be, what kind of 'angle ' to take, e.g to make it more than just a list of news links or quick views , has been on my mind for a while.
To be clear (disclaimer time!) I'm not looking to set up as a consultant so my 'personal brand' for me is less about selling myself and more about substantiating the insight / experience as the base of what I write - that means anything you read from me hopefully has some semblance of credibility in it .

That said, my wife has just come back onto the job market (as a recently made-redundant designer) and my brother is setting up a private child psychotherapy practice so 'personal brand' will be important to both of them. And Dan's site seems to have a lot of really useful material on it. Which I will use as a check list for them both I think.

And he has 41,000 followers on twitter which is , err, a few more than my profile / brand has. Also, none of us are too old to learn about self promotion, even from a man that looks (sorry Dan) about 16 ;-)

Back to his point about being Humble not being useful in a web2.0 world. I go along with that to an extent and I'm out there re: twitter, linkedin, facebook and this blog.
But there's a balance to be had between self-promoting and self-aggrandising and between having confidence and being shouty and boastful. I think Dan has the same view actually and I agree with him that networking and collaborating (including re-tweets, links to other's work etc) helps you build contacts - don't be afraid to share your knowledge, it isn't all about you and all that good stuff.