I just read this interesting article by Dan Schawbel on Personal Branding

and the balance to be struck between being too humble in this self-publicising age and being too strident / self-centered in your digital output

get your personal branding foghorn at emergencysupplyresource.com This blog and what I want it to be, what kind of 'angle ' to take, e.g to make it more than just a list of news links or quick views , has been on my mind for a while.
To be clear (disclaimer time!) I'm not looking to set up as a consultant so my 'personal brand' for me is less about selling myself and more about substantiating the insight / experience as the base of what I write - that means anything you read from me hopefully has some semblance of credibility in it .

That said, my wife has just come back onto the job market (as a recently made-redundant designer) and my brother is setting up a private child psychotherapy practice so 'personal brand' will be important to both of them. And Dan's site seems to have a lot of really useful material on it. Which I will use as a check list for them both I think.

And he has 41,000 followers on twitter which is , err, a few more than my profile / brand has. Also, none of us are too old to learn about self promotion, even from a man that looks (sorry Dan) about 16 ;-)

Back to his point about being Humble not being useful in a web2.0 world. I go along with that to an extent and I'm out there re: twitter, linkedin, facebook and this blog.
But there's a balance to be had between self-promoting and self-aggrandising and between having confidence and being shouty and boastful. I think Dan has the same view actually and I agree with him that networking and collaborating (including re-tweets, links to other's work etc) helps you build contacts - don't be afraid to share your knowledge, it isn't all about you and all that good stuff.