Sweet Mandarin : Tweet and Sour Marketing*
Sun, March 1, 2009 at 01:23PM We're about to move some of our guys into our new manchester office which means I'll be spending some time there. With a mind always on food I'll be paying a visit to Sweet Mandarin, a modern twist on a Chinese restaurant, as soon as I can.
Why there? Well, I'm not just blogging about food because its been at least 2 hours since the big cooked breakfast I demolished. I only know of one eatery/bar in the area (as I am geographically remote from it) BUT I'm aware of Sweet Mandarin and the story and personality behind it through their Twitter presence and the associated blog. Which means as a potential punter I feel engaged with them already.
Lisa Tse and sisters have done a fantastic job in community / customer outreach and are working S.M channels hard - nice one: a great case study in customer engagement/service, brand personality and neat technology combined!
And journalists like @foodiesarah spread the word / PR, not in an old school (stilted) 'review' style but in a human , engaging way.
Again, it makes you feel you 'know' the place before even seeing it.
The other ingredient (sorry - bad pun) is Product and I can only judge by the photos and reviews but the food looks fantastic, if I lived nearer Manchester I'd like to do one of their cookery days as well.. all advertised through regular tweets.
* yes - it was a bad pun for the post title also, I know.
Metro, Social Media", Twitter " | in Digital Marketing, Social Media, Twitter 
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Reader Comments (2)
I totally agree. I feel I know Sweet Mandarin too and have only ever encountered the place on Twitter. Oh and the post title is a work on genius.
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