I have been predictably thinking about trends and themes in digital marketing in 2010.

My first is that SETI will pick up on a cosmic twitterfall, revealing a universe of digitised conversations.

A universal sign of intelligence will be the ability to share scientific knowledge across disparate communities, enrich cultural experiences and build commerce across vast distances. Whilst at the same time (as da youth say), chat shit about anything and everything.

Okay, lame joke over..

I was going to do some serious predictions for 2010 but after a twitter search (I’m using twitter rather than google for quick filtering) on ‘marketing predictions 2010’, I stopped.
Because many people, more insightful than me, have a plethora of sharp predictions out there.

That said, I did have a couple and some of my own quick-fire thoughts are :

> lists will continue to grow, everywhere, not just in twitter. Lists become more valuable as we try to cataegorise the enormous ocean (universe?) of content, data, knowledge out in the connected world.

> Paid for  / paywalled news media won’t take off as much as the professional media creators and broadcasters  would want, if at all.

> Apps will rise in importance in the marketing repertoire. Not just on iphones but across all devices.

> Google Wave will slowly take off..  But only when Google push the adoption harder and tweak the interface and functionality.  And only if conversations / collaborations don’t get hacked/ spammed / phished to death

Have a great holday / Christmas break.