stuff in my head at present
its a funny old time, I'm definitely having a middlescent phase what with the long run on WoW Massively Multiplayer game-fest (though stopped totally now as got addicted) and what with the very marvellous web 2.0 social niceness of Flickr and listening to more music and doing some daft drawings and also some writing .. and additionally going native and being somehow in a role at work that , err, is great and really (until very recently) was motivating but is essentially management-lite and therefore a lot less stress, a lot less political and a lot more hands on to help build great product. Which is all great. The funny old time bit implies some contrast to that and the contrast is that I'm anxious that the management-lite role can't last forever and I'll get pulled back in to turf disputes and big cheese posturing which can be less than enjoyable. And part of me also wants the smell of big cheese in my nostrils again, oh yes.. muuharharhar .. oh no.. must fight it. What's brewing is that we (we being the interactive / web design dept) are under attack - by people who make TV ads, beer mats and mailing packs.. they're all great traditional ad mediums (albeit dwindling in importance what with fragmenting blah blahs and rise of digital etc etcs) and so they now want some of our nu media action, they spotted the internet ! circle the wagons! They're bundling our designers out under cover of darkness to assimilate into non-specialist specialists, disintegrated integrated-online-brand-conceptualisers!
Now, that could be a good thing, a proper shot in the arm for us all, catalyst to exciting new bits of work.. And I'm fully for that BUT the unit our guys have been 'liberated' in to need to open up and share/talk/smile with them first. You know, small steps .. if not we need some digital stun grenades, some blog-bombs, some pre-loader ground cover .. And then we rescue them!
its a funny old time, I'm definitely having a middlescent phase what with the long run on WoW Massively Multiplayer game-fest (though stopped totally now as got addicted) and what with the very marvellous web 2.0 social niceness of Flickr and listening to more music and doing some daft drawings and also some writing .. and additionally going native and being somehow in a role at work that , err, is great and really (until very recently) was motivating but is essentially management-lite and therefore a lot less stress, a lot less political and a lot more hands on to help build great product. Which is all great. The funny old time bit implies some contrast to that and the contrast is that I'm anxious that the management-lite role can't last forever and I'll get pulled back in to turf disputes and big cheese posturing which can be less than enjoyable. And part of me also wants the smell of big cheese in my nostrils again, oh yes.. muuharharhar .. oh no.. must fight it. What's brewing is that we (we being the interactive / web design dept) are under attack - by people who make TV ads, beer mats and mailing packs.. they're all great traditional ad mediums (albeit dwindling in importance what with fragmenting blah blahs and rise of digital etc etcs) and so they now want some of our nu media action, they spotted the internet ! circle the wagons! They're bundling our designers out under cover of darkness to assimilate into non-specialist specialists, disintegrated integrated-online-brand-conceptualisers!
Now, that could be a good thing, a proper shot in the arm for us all, catalyst to exciting new bits of work.. And I'm fully for that BUT the unit our guys have been 'liberated' in to need to open up and share/talk/smile with them first. You know, small steps .. if not we need some digital stun grenades, some blog-bombs, some pre-loader ground cover .. And then we rescue them!
